Where the Time Was Going
An audit showed the site's biggest costs were unoptimized hero images, render-blocking CSS, and a caching layer that wasn't actually caching much.
What Changed
Converted all images to WebP with responsive srcset
Inlined critical CSS, deferred the rest
Added a proper edge cache in front of WordPress
Fixing images alone accounted for more than half the total improvement — always start there.
Written by
Mohsen Nazemi
Founder of WebtiMax · Full-Stack Software Engineer